Genesis
Companion Booklet
Tournament Companion
Tournament Engagement
The goal of the companion booklet was to serve as a tangible and informative guide for the attendees of an event. In this case, the booklet enhances the experience of the average tournament-goer by providing them with valuable information about the fighting game community, tournament-specific rules, and general guidelines. This information is presented in a clear and concise manner that makes it easy for attendees to understand and follow.
A well-designed companion booklet can help to establish and reinforce a brand's identity. In this instance, the booklet successfully reflects the quality and aesthetic that Genesis maintains as a brand without sacrificing good design. By incorporating brand-specific colors, typography, and imagery, the booklet not only provides valuable information but also reinforces the brand's visual identity in the minds of attendees.